Haley Office / Portfolio

Operations & Analytics for Scaling Beauty, Wellness, and E-Commerce Brands

The strategic partner who streamlines your backend, manages your presence, and decodes your data.

Explore the portfolio Book an Operations Audit

The insider advantage

Why Work with a Former Founder?

Before bringing together executive support, operations and reporting, I built and ran my own independent skincare brand.

I know what it feels like to juggle daily admin, keep up with social media and ask whether your marketing spend is actually driving sales. I don’t just see a list of tasks. I understand how your products, customers, content and operations fit together.

That experience shapes my approach: practical systems, clear priorities and reporting that helps you decide what to do next.

Featured portfolio projects

From busy backend to clearer decisions.

These founder case studies draw on my work building and running Oh Naturel Vegan Skincare. They focus on the situation, action and practical experience gained; unverified percentage improvements and time savings are not presented as measured results.

01 / REPORTING & MARKETING ANALYTICS

Turning Data Into Profit

The challenge

An independent skincare line needs to make a lean marketing budget work harder against larger competitors.

The strategy

I reviewed reports within Shopify, Klaviyo, Facebook Business and Instagram to understand sales and marketing performance and inform decisions about content, campaigns and customer engagement.

Review sales and marketing reports within each platform.
Understand email and social media performance.
Use the findings to inform content and campaign decisions.

The practical result

Practical experience interpreting sales, email and social media reports to inform business decisions. Read the full founder case study for the situation, action and result.

02 / CONTENT & BUSINESS OPERATIONS

Systemising Content & Operations

The challenge

Daily logistics, order fulfilment and manual content creation compete for the founder’s attention and create bottlenecks.

The strategy

I streamlined backend workflows using project management tools, scheduled social content 30 days in advance and automated customer-support processes to make recurring work easier to manage.

Give each task an owner, deadline and next action.
Organise reusable images, captions and templates.
Introduce suitable reminders and repeatable handovers.

The practical result

Hands-on operational experience developing and managing a three-product skincare range alongside its marketing, customer support and online sales channels.

Data visualisation preview

See Your Business Clearly

A clean monthly overview of the numbers behind your business: revenue, acquisition costs, repeat orders and marketing performance.

Sample monthly dashboard using fictional data: £18,000 revenue, £18 customer acquisition cost, 28 percent repeat purchase rate and 3.8 percent email click-through rate, with weekly revenue and traffic source charts. — A sample of how a custom monthly performance dashboard can bring business health, operations and social media ROI into one view. This static preview uses synthetic data, not client information. Live reporting and refresh frequency depend on the agreed tools and data connections.

View dashboard at full size Read the Oh Naturel case study

Ready to take back your time and scale with data?

Let’s review your workflows, recurring tasks and reporting needs to identify where focused support could make the biggest difference.

Book an Operations Audit