How running my own independent vegan skincare business developed the commercial awareness, analytical thinking and operational skills I bring to Haley Office.
I founded and ran Oh Naturel, an independent vegan skincare business, from March 2021 to March 2023. My responsibilities spanned product development, online sales, marketing, stock, pricing and day-to-day administration.
Building the business meant understanding how each part affected the next: attracting customers, responding to enquiries, fulfilling orders and keeping an eye on costs. That experience now informs the practical support I offer through Haley Office.
As the founder of an independent skincare line, I needed to optimise marketing spend while competing with larger brands. Understanding which activity attracted valuable customers was essential to deciding where to focus time and money.
I reviewed reports within Shopify, Klaviyo, Facebook Business and Instagram to understand sales and marketing performance and inform decisions about content, campaigns and customer engagement.
Using the platform reports helped me understand how sales and marketing activity were performing and gave me a clearer basis for reviewing content, campaigns and customer engagement.
This experience developed my confidence in interpreting platform reports and using the findings to inform day-to-day business decisions.
Managing product development, shipping and social media marketing manually created operational bottlenecks. Routine administration competed with the work needed to develop and promote the brand.
I streamlined backend workflows using project management tools, scheduled social content 30 days in advance and automated customer-support processes to make recurring work easier to manage.
I developed and managed a three-product skincare range while handling the operational and marketing responsibilities behind it.
This work demonstrates the planning, content organisation and process coordination I can bring to a growing business.
This case study describes my own business experience. Percentage improvements, time savings and launch-timing claims are omitted until they can be supported by historical records.
A sample monthly dashboard showing how revenue, acquisition costs and customer behaviour can be brought into one clear view.
Let’s look at your operations, recurring tasks and reporting needs to identify where practical support could help.